Rise Above the Rest in a Competitive Real Estate Landscape

By Leon d’Ancona B.T.L, M.T.L., RRESI, CEO Back in 1987, after selling his second company, Leon d’Ancona jumped feet first into the home renovation industry and began flipping homes. Not content to simply guess at which homes would bring the highest return in the shortest amount of time, d’Ancona set out to optimize his opportunities […]

The Fine Art of Recruiting the Right Agents

By Leon d’Ancona B.T.L., M.T.L., RRESI, CEO Picking the wrong agent is a costly and time-consuming affair, yet many recruiters don’t seem to have a definitive plan about who they should recruit. Others take the point of view that a candidate is worthy so long as they “can fog up a mirror” and are able […]

Debunking the ‘10 Percent of Agents Do 90 Percent of the Business’ Myth

By Leon d’Ancona B.T.L., M.T.L., RRESI, CEO Ten percent of all agents do 90 percent of the business. We hear this axiom all the time, and there are numerous variations on this theme. The ratio may be 20/80 or 7/93, but the idea is the same. Here’s the thing: These numbers are actually espoused by […]

The Fine Art of Recruiting the Right Agents: Part 2

By Leon d’Ancona B.T.L., M.T.L., RRESI, CEO If you’re still looking for staff that can “fog up a mirror and has a credit card” (and not necessarily in that order), please turn the page. The next article is likely to make you more informed. The average cost to a broker whose recruiter hired the wrong […]