Finding the Good in Bad Markets

By Leon Y. d’Ancona, B.T.L., M.T.L., RRESI No matter how the housing market behaves it is always a good time to take a hard look at business plans. Especially fondly held beliefs about what we think we know about our local real estate markets. One of the traps many realtors fall into is thinking that […]

Debunking the ‘10 Percent of Agents Do 90 Percent of the Business’ Myth

By Leon d’Ancona B.T.L., M.T.L., RRESI, CEO Ten percent of all agents do 90 percent of the business. We hear this axiom all the time, and there are numerous variations on this theme. The ratio may be 20/80 or 7/93, but the idea is the same. Here’s the thing: These numbers are actually espoused by […]

How Much is a Washroom Worth?

By Leon d’Ancona B.T.L, M.T.L., RRESI, CEO If you subscribe to the idea that a real estate professional does more than only plain listing and selling a home, then this article is for you.  I would like to show you a facet of what you can do for your clients that very few real estate […]

Rise Above the Rest in a Competitive Real Estate Landscape

By Leon d’Ancona B.T.L, M.T.L., RRESI, CEO Four pieces of information guaranteed to set you apart from the competition Real estate is arguably the most populated profession around. In many large cities, you will find over 20,000 real estate professionals competing for business. Fortunately, no other industry presents its members with so much information. Need […]

The Fine Art of Recruiting the Right Agents

By Leon d’Ancona B.T.L., M.T.L., RRESI, CEO Picking the wrong agent is a costly and time-consuming affair, yet many recruiters don’t seem to have a definitive plan about who they should recruit. Others take the point of view that a candidate is worthy so long as they “can fog up a mirror” and are able […]

The Fine Art of Recruiting the Right Agents: Part 2

By Leon d’Ancona B.T.L., M.T.L., RRESI, CEO If you’re still looking for staff that can “fog up a mirror and has a credit card” (and not necessarily in that order), please turn the page. The next article is likely to make you more informed. The average cost to a broker whose recruiter hired the wrong […]