Finding the Good in Bad Markets

Finding the Good in Bad Markets

By Leon d’Ancona, B.T.L., M.T.L., RRESI, CEO No matter how the housing market behaves, it is always a good time to take a hard look at business plans. Especially fondly held beliefs about what we think we know about our local real estate markets. One of the traps many realtors fall into is thinking that […]

Debunking the ‘10 Percent of Agents Do 90 Percent of the Business’ Myth

ten percent of agents do 90 percent of the business

By Leon d’Ancona B.T.L., M.T.L., RRESI, CEO Ten percent of all agents do 90 percent of the business. We hear this axiom all the time, and there are numerous variations on this theme. The ratio may be 20/80 or 7/93, but the idea is the same. Here’s the thing: These numbers are actually espoused by […]

The Fine Art of Recruiting the Right Agents Part II

Recruiting the right agents

By Leon d’Ancona B.T.L., M.T.L., RRESI, CEO If you’re still looking for staff that can “fog up a mirror and has a credit card” (and not necessarily in that order), please turn the page. The next article is likely to make you more informed. The average cost to a broker whose recruiter hired the wrong […]