We sustain the real estate community with superior know-how, bringing their success to the next level, with software tools called REality®. The vision of its founder in 1987 is still our credo every day.
Reality’s Multi office version is heralded as a technological advanced milestone as it allows management a pictorial view of each office’s performance or overlapping offices with just 2 clicks.
Our Broker, Owner, and Recruiter version is the decisive software to pinpoint perfect staff based on an easy-to-use platform. Acclaimed the standard of the industry. Super fast, with a free integrated CRM included, it makes for instant 4-second full information retrieval.
The Agent Version for committed real estate professionals, thousands of whom have seen extraordinary income increase by being the most informed a client will meet.
Custom programming. Larger R.E. companies who need internal programming come to us to see their ideas come to fruition quickly, at far less costs than overseas.
MLS Unbranded Editions. Geared to enhance additional value services to their members.
REality Softwares was started in 1987 after the founder, Leon d’Ancona, recognized that understanding patterns in the market coupled with selecting the right agents made a huge difference in success or failure. Using his own business as an example, he tracked agents’ complete historical performance to identify those professionals who knew how to market homes and bring the buyers. He then developed algorithms to predict short-term market trends and find which part of the real estate market was moving. Armed with these and other real estate statistics, his business made money while most others went bankrupt during a dramatic real estate decline.
Large real estate companies quickly took notice. They understood the value of these statistics and asked for more. Less than a year later, Re/Max Corporate offices awarded the company the largest statistical information contract in their history. The rest, as they say, is history.
REality Softwares remains deeply committed to championing innovations in the real estate space and will continue to serve our clients with the same passion as the last 33 years.
Interested in being a part of an exclusive real estate community and stand out from the crowd? Join REality and see for yourself.