REality software® provides agents with superb information that others don't have.
We begin with the best areas to work in. Then go to highest turnover areas with street level pinpoint, pricing accuracy, and virtual CMAs.
With dazzling personalized graphs, made just in minutes, staff are the most informed that clients meet.
We bring agents to their next income level.
Get a taste of REality!
REality Blog

The Fine Art of Recruiting the Right Agents
By Leon d’Ancona B.T.L., M.T.L., RRESI, CEO Picking the wrong agent is a costly and time-consuming affair, yet many recruiters do not seem to have

Finding the Good in Bad Markets
By Leon d’Ancona, B.T.L., M.T.L., RRESI, CEO No matter how the housing market behaves, it is always a good time to take a hard look

Debunking the ‘10 Percent of Agents Do 90 Percent of the Business’ Myth
By Leon d’Ancona B.T.L., M.T.L., RRESI, CEO Ten percent of all agents do 90 percent of the business. We hear this axiom all the time,

Rise Above the Rest in a Competitive Real Estate Landscape
By Leon d’Ancona B.T.L, M.T.L., RRESI, CEO Four pieces of information guaranteed to set you apart from the competition Real Estate is arguably the most