Welcome to REality Software™
Empowering Real Estate Professionals Since 1987
At IMS Incorporated, we’ve been providing cutting-edge real estate software solutions since 1987. Our flagship platform, REality Software, delivers data-driven insights to help real estate brokers, agents, and multi-office firms make smarter decisions, optimize performance, and stay ahead of the competition.
The Beginning of a Vision
How One Insight Transformed the Industry
Our founder, Leon d'Ancona, recognized early on that understanding market trends and assessing agent performance were key to success in real estate. During a challenging period in the industry, Leon used data to identify high-performing agents and predict market fluctuations, which helped his business thrive when others struggled.
This insight led him to develop a solution that gave real estate professionals the power to make data-driven decisions. His innovative approach quickly gained attention, and within a year, RE/MAX awarded IMS Incorporated its largest statistics contract in their history.
What began as a tool for one business has since grown into REality Software, empowering brokers, agents, and multi-office firms with the data and insights they need to succeed in today’s competitive market.
How REality Software Helps You Succeed
Our Software in Action
REality Software is designed to help real estate professionals achieve their goals:
Proven Success with Industry Leaders
Trusted by Real Estate Professionals in North America
REality Software has become the trusted solution for real estate professionals across the USA and Canada. Our platform's powerful insights and data-driven tools have helped brokers, agents, and multi-office firms enhance their recruitment strategies, track agent performance, and stay ahead of local market trends.
We've had the privilege of partnering with industry leaders across North America, supporting them with tailored solutions that drive smarter decisions and greater success. From top-performing teams to large firms, our software empowers professionals to navigate the competitive real estate landscape effectively.
Why IMS Incorporated?
More than 38 Years of Real Estate Innovation
At IMS Incorporated, we remain committed to helping the real estate community succeed with the same passion and innovation that has driven us for over three decades. Let REality Software be your key to success in an ever-changing market.
Let's Build Your Success Together
Ready to take your real estate business to the next level? Request a demo today to explore how REality Software can help you achieve your business goals and gain a competitive edge.
