In 1987, our CEO embarked on a new venture. Driven
by a passion for data and analytics, he benchmarked
Real estate performance. This new endeavor focused
on leveraging statistical methods providing market
and performance insights, ultimately leading to the
creation of REality™ software.
37 years later, our legacy remains unchallenged.
REality™ continues to set standards, defying replica-
tion. Our unmatched speed and ease of use have
cemented our position as the industry benchmark.
Experience the difference for yourself.
by a passion for data and analytics, he benchmarked
Real estate performance. This new endeavor focused
on leveraging statistical methods providing market
and performance insights, ultimately leading to the
creation of REality™ software.
37 years later, our legacy remains unchallenged.
REality™ continues to set standards, defying replica-
tion. Our unmatched speed and ease of use have
cemented our position as the industry benchmark.
Experience the difference for yourself.
In 1987, our CEO embarked on a new venture. Driven by a passion for data and analytics, he benchmarked real estate performance. This new endeavor focusedon leveraging statistical methods providing marketand performance insights, ultimately leading to the creation of REality™ software.
37 years later, our legacy remains unchallenged. REality™ continues to set standards, defying replication. Our unmatched speed and ease of use have cemented our position as the industry benchmark. Experience the difference for yourself.
37 years later, our legacy remains unchallenged. REality™ continues to set standards, defying replication. Our unmatched speed and ease of use have cemented our position as the industry benchmark. Experience the difference for yourself.
REality Products
A complete suite of products to help real estate professionals maximize their ROI
Agents
All the tools you need to be among the top ranked agents in the zip code of your choice.
Access in-depth information on activity in your jurisdiction, find the perfect areas to work in, and access all the data you need to maximize sales.
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Brokers & Recruiters
Harness the power of effective recruiting.
Identify the best talent, recruit the right agents, and spend just 45 minutes a day, augmenting your team; track competitors and market trends and empower your agents with GraphIt Pro.
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Multi-Office
Use Multi-Office’s many resources to increase offices’ efficiency and generate the highest return on investment.
Managing multiple locations is hard. Visualize how offices stack up against each other and get a birds-eye view of competitors and trends in the real estate landscape.
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Banks/Mortgage Brokers
Access all the right data to optimize your organization’s mortgage planning
Analyze mortgage hotspots, draw spheres of influence, and identify the best areas to
market new mortgages.
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What our users say about us
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My clients think I am a real estate genius. Thanks to the REality Agent software. It allows me to focus on the areas where homes are moving fast. Personally, I have doubled my transactions in the last 8 months, even with COVID19.
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Recruiting was a real problem before I was introduced to REality. I love it! Now when I choose a candidate, one click transfers all their stats and information into the CRM. Best of all, it prompts me to use the right message for my target hire!
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REality makes my company a winner. I distribute up-to-date graphs to my sales staff every month. REality's data makes their presentations unique -- and that makes my agents winners.
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I have been using REality for over 4 years. What can I say? The information is incredible. I have reduced my recruiting time by more than half.
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REality Blog
The Fine Art of Recruiting the Right Agents Part II
November 16, 2022
By Leon d’Ancona B.T.L., M.T.L., RRESI, CEO If you’re still looking for staff that can “fog up a mirror and has a credit card” (and
How Much is a Washroom Worth?
October 9, 2022
By Leon d’Ancona B.T.L, M.T.L., RRESI, CEO If you subscribe to the idea that a real estate professional does more than only plain listing and
The Fine Art of Recruiting the Right Agents
July 10, 2022
By Leon d’Ancona B.T.L., M.T.L., RRESI, CEO Picking the wrong agent is a costly and time-consuming affair, yet many recruiters do not seem to have
Finding the Good in Bad Markets
July 5, 2022
By Leon d’Ancona, B.T.L., M.T.L., RRESI, CEO No matter how the housing market behaves, it is always a good time to take a hard look